HOW FORTNITE BROKE THE ONLINE GAMING INDUSTRY

How it started

Fortnite was developed and released by American video game company Epic Games back in July 2017, and started as a multiplayer cooperative survival game where you play with other people online building forts to repel hordes of zombies. During this time, there was another game gaining steady popularity – PlayerUnknown’s Battlegrounds (PUBG). A few months after their early access release, they adopted PUBG’s gameplay style and released Fortnite’s Battle Royale mode in September 2017.

Early obstacles

It seemed difficult for Fortnite to break into the agen togel online mainstream at the start, given the large audience support and viewership of other games like PUBG and DotA2. When it was released and its subsequent Battle Royale update came, initial audience reception was good and by December that year Fortnite was roughly level in total players, but still had less than half of PUBG’s numbers.

Gradual rise to power

Fortnite Battle Royale updated their map in January 2018, adding in new locations and buildings to improve gameplay and design. It was then that they started to notice a rapid increase in the number of players, giving a total of 45 million players that month. Fortnite’s numbers steadily grew up to a point where it had almost the same success as PUBG has been experiencing.

Price is still a big factor for gamers

Soon, the difference in prices between the 2 main “Battle Royale” games has started to tip the scale in terms of total number of active players, with free-to-play Fortnite edging out the relatively costly PUBG. By February, PUBG’s number has started to fall for the first time since its release, all while Fortnite is steadily gaining traction in the online gaming community.

Celebrities and streamers influence

Fortnite was put on the spotlight, and popular streamers saw this as an opportunity to expand their audience. Tyler “Ninja” Belvins, one of the most popular game streamers, was a name stay in the online gaming community, from Halo to PUBG and eventually to Fortnite. With the latter, Ninja pulled in more than three times his average number of viewers, which ultimately ballooned to more than 635,000 concurrent viewers when musician Drake joined in on one of Ninja’s stream.

Fortnite marked its place in online gaming history

Fortnite inevitably became the most popular and arguably culturally-relevant game as of the present, not only due to its unique game design and a familiar gameplay with interesting twists and addition, but also because of the ‘endorsements’ it gets from various celebrities and popular gamers.